2013 marks the first in a series of annual surveys, designed to understand how the key media brands/organizations/agencies are perceived. IMIS will focus specifically on organizations that operate across multiple countries (international).
The first year will be focussed largely on Europe.
IMIS is co-authored by BSBMedia and The Vision Network and is supported by WARC and the IAA. The project has a number of contributing partners including InSites Consulting, who will be conducting the research and Loudmouth PR.
Email questionnaire will be sent to a database of approx. 5000 advertisers and agencies, in the first year 80% of the sample will be from Europe, it is planned that this will expand in future years.
The survey will also be supported by online promotion by the partner companies.
It is anticipated that the survey will achieve a minimum sample of: